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Claudia Lim

Product designer

About me

About me

Claudia is a Product Designer with strong passionate who focus on crafting seamless digital experiences. Her expertise lies in product design, leveraging Figma to create intuitive interfaces. She's skilled in analysing business processes and user pain points to create scalable, user-centred digital solutions. Currently transforming an in-house system into a market-facing web SaaS product, with a portfolio spanning enterprise systems, mobile apps, websites, and design systems. Adept at balancing user needs, business goals, and technical constraints to deliver effective digital products.

 

Claudia has a strong foundation in digital media, holding a Bachelor of Arts (Honours) in Digital Media from Coventry University. During her studies, she explored a diverse range of creative and technical disciplines, including front-end development (HTML, CSS, JavaScript), media studies, and immersive experience. 

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Expertise

Product Design (UX/UI), Graphic Design, 

Front-End Development, 3D modelling and animation

At work...

03/2024 - Present

Junior Product Designer (Full-Time Hybrid)

Allied Container Group, Singapore

  • Design web-based SaaS products and mobile applications for freight logistics, trucking, and delivery operations, translating complex business workflows and user needs into intuitive, scalable experiences.

  • Contribute to transforming an in-house Transport Management System into a market-facing SaaS product while developing scalable design systems, and collaborating across product teams to support integrated business workflows.

  • Design and optimise websites using data-driven insights to improve user experience and performance.

  • Support design team coordination and Agile product development through designer interviews, onboarding, OKR planning, sprint planning, stand-ups, retrospectives, and cross-functional collaboration.

05/2022 - 07/2023

Media Production Assistant (Part-Time)

Fresh@CU, Coventry UK

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Collect content & material for the 2022 Coventry University Degree Show official video

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Enhance experience in setting up equipment, handling props, and running errands

10/2021 - 11/2022

Placement in Content Creator & Web Designer (Part-Time Hybrid)

Gallery of Living History (GOLH), Coventry UK

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Attend workshops and events for collecting data, pictures and videos for content.

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Work closely with the founders (Andy Serkis & Jonathan Cavendish), Course Director of Digital Media (Dr Bianca Wright)

10/2021 - 06/2022

Placement in Digital Marketing (Part-Time Remote)

Genesys, UK

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